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You know you've heard them....
(or at least most of them)

(185 entries, updated July, 2020)

This is not a collection of quotations by famous philosophers or artists or historians. Instead, it is a collection of advertising taglines / slogans / catchphrases / jingles - those heavily repeated, pervasive (and invasive) phrases created by what used to be referred to as "Madison Avenue." Many of the modern ones you may recognize. Some of the older ones you may not. A couple of zingers are thrown in just for the heck of it.

I was tempted to include some slogans from a movie some years back where Dudley Moore drafts his fellow asylum inmates to come up with 'honest' advertising campaigns. The results are rather startling, but not without a certain logic.

While most of these are commercial taglines, others are slogans from political campaigns or other movements. Some of these phrases and their associated musical jingles have come and gone, others seem to have staying power, or at least generate enough sales to keep them in the media. Most recently - particularly in TV advertising - the catchphrase has become an endangered species - to be replaced by meaningless visual metaphors that usually have nothing whatsoever to do with the products (or people) they are trying to sell - they are just supposed to make you vaguely happy when you see their product. Kind of like Pavlov's bell. I'm told this is "lifestyle advertising."


    - A -

  1. All the news that's fit to print.
      --New York Times Newspaper, 1896

  2. America Runs on Dunkin'
      --Dunkin Doughuts

  3. The Antidote for Civilizaton.
      --Club Med Vacation Resorts 1982

  4. - B -

  5. Baby, its warm inside.
      --Edwards Company, Inc. (egg incubators) 1951

  6. Bayer works wonders.
      --Bayer Asprin

  7. Be all that you can be.
      --US Army, 1981

  8. Because life is not a spectator sport.
      --Reebok Athletic Shoes

  9. Because You're Worth It.
      --L'Oréal Paris, 1973

  10. Be certain with Certs
      --Certs Breath Mints

  11. Beef - it's what's for dinner.
      --American Beef Council

  12. The Beer That Made Milwaukee Famous.
      --Schlitz Beer

  13. Believe it or not.
      --Robert L. Ripley, 1918

  14. The best beverage under the sun.
      --Coca-Cola, 1913

  15. The best a man can get.
      --Gilette shaving razors, 1989

  16. The Best Seat in the Concert Hall
      --Harmon Kardon (AM/FM Radio), 1956

  17. Betcha can't eat just one.
      --Lays Potato Chips

  18. Better living through chemistry.
      --DuPont, 1935

  19. Breakfast never sounded so good.
      --Jimmy Dean Sausage

  20. The Breakfast of Champions.
      --Wheaties Cereal, 1935

  21. Bring out the Hellman's and bring out the best.
      --Helman's Mayonnaise

  22. - C -

  23. Can you hear me now?
      --Verizon cellular phone service

  24. Cars like us. People love us.
      --Pep Boys

  25. Celebrate the Moments of Your Life
      --International Coffee

  26. The Choice of a New Generation.
      --Pepsi Cola, 1984

  27. Cigarettes -- They're killers.
      --American Cancer Society, 1966

  28. Come to where the flavor is.
      --Markboro Cigarettes

  29. Cover the earth.
      --Sherwin Williams Paints

  30. The customer is never wrong (Le client n'a jamais tort) - usually re-stated as "The customer is always right."
      --Cesar Ritz

  31. - D -

  32. The daily diary of the American dream.
      --Wall Sreet Journal Newspaper

  33. Das Auto.

  34. A diamond is forever.
      --DeBeers, 1948

  35. The document company.

  36. Does she or dosen't she?
      --Clairol Hair Coloring, 1957

  37. Don't Leave Home Without It.
      --American Express Card

  38. Do the Dew.
      --Mountain Dew Soft Drink

  39. Double your pleasure, double your fun.
      --Wrigley's Chewing Gum

  40. - E -

  41. "Eet mor chikin"
      --Chick-fil-A Restaurants

  42. Everybody doesn't like something, but nobody doesn't like Sara Lee.
      --Sara Lee Frozen Desserts

  43. Every picture tells a story.
      --Doans Pills, c. 1990

  44. Every piece is a work of art.
      --Waterford Glass

  45. Everything's better with Blue Bonnet on it.
      --Blue Bonne Margarine

  46. Everything tastes great when it sits on a Ritz.
      --Ritz Crackers

  47. Everything you always wanted in a beer ...and less.
      --Miller Lite Beer

  48. - F -

  49. Fahrvergnügen
      --Volkswagon Automobiles

  50. Fair and Balanced
      --Fox News

  51. The few, the proud, The Marines.
      --US Marine Corps

  52. Finger Lickin' Good.
      --Kentucky Fried Chicken, 1952

  53. Fly The Friendly Skies.
      --United Air Line,s 1966

  54. Follow the Leader, he's on a Honda.
      --Honda Motorcycles

  55. Ford has a better idea.
      --Ford Motor Company

  56. The Friendly Pepper Upper.
      --Dr. Pepper Soft Drink

  57. - G -

  58. Generation Next.
      --Pepsi Cola, 1997

  59. Gets the red out.
      --Visine eye drops

  60. Gets you so clean your mother won't know you.
      --Mr. Bubble Bath Soap

  61. Give her a real thrill this Christmas. With the gift of a Frigidaire.
      --Frigidaire (then a subsidiary of General Motors), 1927

  62. Good all the way down.
      --Coca-Cola, 1905

  63. The Good Hands People.
      --Allstate insurance

  64. Good To The Last Drop.
      --Maxwell House Coffee, (from Theodore Roosevelt, 1907)

  65. Good things come to those who wait.
      --Guinness Beer, 1996

  66. Got Milk?
      --California Milk Producers Board, 1993

  67. The Greatest Show on Earth.
      --Barnum & Bailey Circus, c. 1880

  68. Guinness is good for you.
      --Guinness Beer, 1929

  69. - H -

  70. Have it your way.
      --Burger King Restaurants, 1973

  71. Head for the Mountains.
      --Busch Beer

  72. The Heartbeat of America.
      --Chevrolet Automobiles

  73. Helping people to be their best in the moments that matter.
      --Motorola Solutions

  74. His master's Voice.
      --RCA Victor Phonographs, 1901

  75. Honor thy father. Give him our best.
      --Old Grandad Bourbon Whiskey, 1965

  76. Honor thy self
      --Johnny Walker Black Label Scotch, 1971

  77. How many licks does it take to get to the center of a Tootsie Pop?
      --Tootsie Roll Candy

  78. - I -

  79. I can't believe I ate the whole thing.
      --Alka-Seltzer Ant-Acid

  80. I'd rather fight then switch.
      --Tareyton Cigarettes

  81. I'd walk a mile for a Camel.
      --Camel Cigarettes, 1921

  82. If you've got the time, we've got the beer.
      --Miller Beer

  83. If you want to get ahead, get a hat.
      --British Hat Council, 1965

  84. If you've got it, flaunt it.
      --Braniff Airlines, 1977

  85. I like Ike.
      --Eisenhower Presidential Campaign Slogan, 1947

  86. Image is everything.
      --Canon Cameras

  87. I'm a Pepper. He's a pepper. She's a pepper. We're a pepper. Wouldn't you like to be a Pepper too?
      --Dr. Pepper Soft Drink

  88. I'm Lovin' It.
      --McDonalds restaurant

  89. The incredible, edible egg.
      --American Egg Board

  90. Inexpensive. and built to stay that way.
      --Subaru Automobiles

  91. The instrument of the immortals
      --Steinway & Sons Pianos, 1919

  92. Is it live, or is it Memorex?
      --Memorex Recording Tapes

  93. It beats as it sweeps as it cleans.
      --Hoover vacuum cleaners, 1919

  94. It helps the hurt stop hurting.
      --Bactine Antiseptic

  95. It keeps going, and going and going.
      --Eveready Batteries, 1989

  96. It Makes You Scintillate.
      --Pepsi Cola, 1919

  97. It's everywhere you want to be.
      --Visa credit card, 1985

  98. It's morning again in America.
      --Ronald Reagan Presidential Campaign Slogan, 1984

  99. It's not just a job. It's an adventure.
      --United States Navy

  100. It's not nice to fool Mother Nature!
      --Chiffon Margarine

  101. It's the real thing.
      --Coca-Cola 1943, 1970

  102. It takes a licking and keeps on ticking
      --Timex Watches

  103. I've fallen and I can't get up

  104. I was a seven stone weakling.
      --Charles Atlas body-building advertisemetn (in the UK)

  105. - J -

  106. Just Do It
      --Nike, 1987

  107. Just when you thought it was safe to go back in the water.
      --Jaws II Movie Advertisement, 1978

  108. - K -

  109. Keep your hands as young as your face.
      --20-Mule-Team Borax Dish Washing Powder, 1924

  110. The King of Beers.

  111. - L -

  112. Ladies, Please don't squeeze the Charmin
      --Charmin bathroom Tissue, 1964

  113. Leave the driving to us.
      --Greyhound Bus Company, 1957

  114. Leggo my Eggo.
      --Eggo frozen waffles

  115. Let the train take the strain.
      --British Rail c. 1970

  116. Let your fingers do the walking.
      --Bell System Yellow Pages, 1964

  117. Life is a journey. Enjoy the ride.
      --Nissan Automobiles

  118. Light a Lucky and you'll never miss sweets that make you fat.
      --American Tobacco Co., 1929

  119. Like a good neighbor - State Farm is there.
      --State Farm Insurance

  120. Like a Rock.
      --Chevrolet Trucks, 1986

  121. A little dab'll do ya.

  122. Looking younger is the best revenge.
      --Chanel, 1989

  123. Look, Ma, no cavities!
      --Crest toothpaste, Procter & Gamble, 1958

  124. - M -

  125. Make America Great Again
      --Donald Trump for President, 2016

  126. Maybe she’s born with it. Maybe it’s Maybelline.
      --Maybelline Cosmetics, 1991

  127. Making Electricity work for victory
      --Westinghouse, 1942

  128. Melts in your mouth, and not in your hand.
      --M&M Candies, 1954

  129. Merrill Lynch is bullish on America.
      --Merril Lynch Stock Brokerage.

  130. Milk. It does a body good.
      --American Milk Producers.

  131. A mind is a terrible thing to waste
      --United Negro College Fund, 1970

  132. The misery of an old man is of interest to nobody.
      --Prudential Insurance Company, 1931

  133. Mmm, Mmm good!
      --Campbell Soup

  134. More Bounce to the Ounce.
      --Pepsi Cola, 1950

  135. A musical dream come true.
      --Zenith Radio Corporation (combination radio / phonograph record player), 1951

  136. - N -

  137. Nothing comes between me and my Calvin's
      --Calvin Klein Jeans

  138. Nothing over sixpence.
      --Woolworths stores (in the UK) c. 1909

  139. Nothing runs like a Deere.
      --John Deere Lawn Tractors

  140. - O -

  141. Only her hairdresser knows for sure.
      --Clairol Hair Coloring Products

  142. The other white meat.
      --National Pork Board

  143. - P -

  144. The Pause that refreshes.
      --Coca-Cola, 1929

  145. Plop plop, fizz fizz. Oh what a relief it is.
      --Alka Seltzer

  146. Power to the People
      --Black Panther Party slogan, 1968

  147. Put a tiger in your tank.
      --Esso Gasoline, 1964

  148. - Q -

  149. The Quicker picker upper.
      --Bounty Paper Towels

  150. - R -

  151. Reach out and touch someone.
      --AT&T Long Distance Phone Service

  152. - S -

  153. The San Francisco Treat
      --Rice-A-Roni, 1959

  154. Say it with flowers
      --Society of American Florists, 1917

  155. Scare claims fool no one. Trust Old Gold.
      --Old Gold Cigarettes, 1953

  156. See the USA in your Chevrolet
      --Chevrolet (General Motors Corp.), 1950's

  157. Share the fantasy.
      --Chanel No. 5 Perfume, 1979

  158. Show her she's the reason it's never been lonely at the top.
      --DeBeers, 1983

  159. The skin you love to touch.
      --Woodbury Soap, 1911

  160. Snap! Crackle! Pop!
      --Rice Crispies Cereal, 1928

  161. Something special in the air.
      --American Airlines

  162. Smart. Very Smart.
      --Magnavox Televisions

  163. Strong enough for a man, but made for a woman.
      --Secret Antiperspirant

  164. Stronger than dirt.
      --Ajax laundry detergent, 1960

  165. - T -

  166. Tastes great, less filling.
      --Miller Light Beer.

  167. Tea doesn't have to be boring.
      --Celestial Seasonings Tea

  168. There are some things money can't buy. For everything else, there's MasterCard.
      --Mastercard Credit Card

  169. There's a Ford in your future.
      --Ford Motor Co., 1928

  170. They plump when you cook them.
      --Ball Park Franks

  171. They're Grrrrrreat!
      --Kellogs Frosted Flakes Cereal

  172. They're magically delicious.
      --Lucky Charms Cereal

  173. Think Small.
      --Volkswagon Automobiles, 1962

  174. Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.
      --McDonald's Big Mac, 1975

  175. - U -

  176. Ugly is only skin-deep.
      --Volkswagon Automobiles

  177. The Ultimate Driving machine
      --BMW, 1975

  178. The Un-cola.
      --Seven Up Soft Drink, 1973

  179. United we stand, divided we fall.
      --slogan of the American Revolution, c. 1776

  180. - W -

  181. We bring good things to life.
      --GE (General Electric), 1979

  182. We do chicken right.
      --Kentucky Fried Chicken Restaurants

  183. We'll leave the light on for you.
      --Motel 6, 1988

  184. We live to fly and it shows,
      --Dekta Airlines

  185. We make money the old fashioned way. We earn it..
      --Smith Barney, 1979

  186. We're the other guys.
      --B.F. Goodrich Tires

  187. We're number two so we try harder.
      --Avis Rental Cars, 1963

  188. We will sell no wine before its time.
      --Paul Masson Wines

  189. What Happens in Vegas stays in Vegas.
      --Las Vegas, Nevada Convention &amo; Visitor Bureau

  190. When E. F. Hutton talks, people listen.
      --E.F. Hutton Stock Brokerage

  191. When it absolutely, positively has to be there overnight.
      --Federal Express Overnight Delivery, 1982

  192. When it rains it pours.
      --Morton Salt, 1911

  193. When you care enough to send the very best.
      --Hallmark Cards 1934

  194. When you say 'Bud' you've said it all.
      --Budweiser Beer

  195. Where Do You Want To Go Today?

  196. Where good ideas grow on trees.
      --International Paper Company

  197. Where quality is job 1.
      --Ford Motor Company

  198. Where's the Beef?
      --Wendy's Restaurants, 1984

  199. Winston tastes good like a cigarette should
      --Winston Cigarettes

  200. With a name like Smuckers, it has to be good!
      --Smuckers Jams and Jellies

  201. The world’s favourite airline.
      --British Airways

  202. Wouldn't you really rather have a Buick?
      --Buick Automobiles

  203. - Y -

  204. You can trust your car to the man who wears the star.
      --Texaco gas stations

  205. You Deserve a Break Today.
      --McDonald's Restaurants, 1971

  206. You’re in good hands.
      --Allstate insurance company, 1950

  207. You've come a long way baby.
      --Virginia Slims Cigarettes (Philip Morris, Inc.), 1968

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